Step up your Savings

Section 179

Deduct up to 100% of the price of a New Ram Vehicle. Now, under new depreciation laws, your business may be eligible to immediately deduct up to 100% of the purchase of an unlimited number of qualifying Ram vehicles purchased in 2024 for business use.

With the new tax depreciation laws in place, there’s never been a better time to add the precise craftsmanship of Ram trucks and SUVs to your fleet.

Shop our inventory of qualifying vehicles and work with our experienced sales team to find the right fit for you and your business!

is Section 179?

Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year. That means that if you buy (or lease) a piece of qualifying equipment, you can deduct the full purchase price from your gross income. It's an incentive created by the U.S. government to encourage businesses to buy equipment and invest in themselves.

does it work?

When your business buys certain items of equipment, it typically gets to write them off a little at a time through depreciation. In other words, if your company spends $50,000 on a machine, it gets to write off maybe $10,000 a year for five years. Section 179 allows business owners to write off the entire equipment purchase price for the year they buy it.

there limits?

Section 179 does come with limits – there are caps to the total amount written off ($1,220,000 for 2024), and limits to the total amount of the equipment purchased ($3,050,000 in 2024). The deduction begins to phase out dollar-for-dollar after $3,050,000 is spent by a given business, so this makes it a true small and medium-sized business deduction.

is eligible?

All businesses that purchase, finance, and/or lease less than $4,270,000 in new or used business equipment during tax year 2024 should qualify for the Section 179 Deduction. Also, to qualify for the Section 179 Deduction, the equipment purchased or financed must be placed into service between January 1, 2024 and December 31, 2024.

* Federal tax depreciation deductions are only available for vehicles used in a trade or business, and are subject to change without notice. Each taxpayers’ tax situation is unique. Please consult your tax advisor to determine your business’ vehicle depreciation deduction. For more information, visit This advertisement is for informational purposes only and should not be construed as tax advice, or as a promise of the availability or amount of any potential tax benefit or reduced tax liability.

Section 179 can provide you with significant tax relief for the 2024 tax year, but equipment and software must be financed and in place by midnight December 31, 2024.


Equipment Purchase:


Section 179 Deduction:
Deduction Maximum: $1,220,000


60% Bonus First Year Depreciation:
Phased reduction to 60% via 'Tax Cuts and Jobs Act'


Normal First Year Depreciation:
20% in each of 5yrs on remaining amount


Total First Year Deduction:


Cash Savings:
35% tax rate


Equipment Cost after Tax:
Assuming a 35% tax bracket